Design & Art Direction for Nike and Dare. — Digital campaign to promote the VapourMax across Eastern Europe.
The challenge with this project was to tap into the relatively small Eastern European running scene, and to promote the release of the new VaporMax trainer. In particular, focusing on cities such as Istanbul, where running and jogging are not currently very popular pastimes.
The solution was to encourage locals to "Run Your Hood". — In collaboration with local influencers, we created runs that would lead users through their hood, while discovering street art, hangout spots, and other points of interest along the way. These runs would be soundtracked by playlists, curated by the local influencer.